Triangle User Experience Professionals Association (TriUXPA)

[Workshop] Silver Bullets for Getting Buy-in for UX Research with Tomer Sharon (Google)

  • 17 Oct 2012
  • 8:30 AM - 12:00 PM
  • SAS Training Room, Building F, Room 101, 200 SAS Campus Drive, Cary, NC 27513
  • 12

Registration

  • Early registration is effective through Wednesday October 3 and you save $20. Must be logged in.
  • Early registration is effective through Wednesday October 3 and you save $20. Must be logged in.
  • Early registration is effective through Wednesday October 3 and you save $20. If you signup as a Triangle UXPA Member first, option 1 will become available to you, thus getting an annual membership included for the same price.
  • Early registration is effective through Wednesday October 3 and you save $20. You must have a "Sponsor Registration Code" for this price.
  • Must be logged in.
  • Must be logged in.
  • If you signup as a Triangle UXPA Member first, option 5 will become available to you, thus getting an annual membership included for the same price.
  • You must have a "Sponsor Registration Code" for this price.

Registration is closed
Tomer Sharon, GoogleSilver Bullets for Getting Buy-in for UX Research
Tomer Sharon
User Experience Researcher, Google

One of the biggest challenges and top frustration causes for UX research and usability practitioners lies in getting buy-in for research from stakeholders. People have trouble persuading stakeholders to conduct UX research to begin with. They have difficulties in getting sponsorship and budget for fieldwork. They experience hostility when they try to get their stakeholders to act upon research results.
This workshop provides strategies and tools for getting stakeholder buy-in for UX research. During the workshop we will learn tried and tested techniques, hear success and failure stories, practice and role play, and share insights with other workshop attendees.

What do workshop attendees learn?
  1. Improve client skills, learn to deal with difficult stakeholders
  2. Learn communication techniques that have been proven to work with stakeholders 
  3. Learn how to encourage stakeholders to act upon research results

Workshop components
  • Learn: 12 silver bullets for getting buy-in are introduced.
  • Try: attendees work in small teams on case studies.
  • Share: teams share their analysis and learnings with everyone else.
About Tomer
Tomer Sharon is a User Experience Researcher at Google in New York City, working with the Google Search team. He is the author of the book, It's Our Research that focuses on getting buy-in for UX research. He founded and led UPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, he is a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University. He is @tsharon on Twitter.

More information: 

Location

SAS
SAS Training Room
Building F, Room 101
200 SAS Campus Drive
Cary, NC 27513

Copyright © Triangle User Experience Professionals Association

Powered by Wild Apricot Membership Software