UIE Webinar: Mapping the User Experience
Chris Risdon, Lead Experience Designer, Adaptive Path
A light dinner will be provided for the registration fee. The webinar will start promptly at 6pm, preceded by a half hour for socializing, networking, and food. Come early to meet your fellow TriUXPAers and talk shop!
- What an experience map is, and when to use them
- How experience maps help orchestrate touchpoints
- Which 4 principles ensure experience maps are effective
- Where to use experience maps in your organization and on your projects
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly critical to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions. These maps ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
Learn to orchestrate touchpoints and their channels through experience maps. Chris will review an experience mapping framework used to drive the deign of a multi-touchpoint experience. You'll see the activities that feed into the journey so that it tells a tangible story, the key elements that make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints.
Experience maps are intended to be catalysts, not conclusions. We’ll focus on the power and peril of the touchpoint—where customers connect with your product or service, and map the customer journey across touchpoints and channels.
Why Chris Risdon?
When we saw Chris present this topic at the 2012 IA Summit in New Orleans, we knew we had to have it for the UIE Virtual Seminar program.
Chris is a lead experience designer at Adaptive Path. He started a journeyman career in information architecture and product strategy in 1997. Over the past 14 years has applied a combination of IA, graphic, and interaction design to successful products and services for both large enterprises and start-ups.
Chris holds an MFA in design from the Savannah College of Art & Design and spends any extra time as an educator, teaching Adaptive Path's UX Intensive workshops and as an adjunct professor at Austin Community College, teaching interface design.
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