Triangle User Experience Professionals Association (TriUXPA)

The Content Strategy Librarian

01 Oct 2019 9:29 AM | Katrina Powell (Administrator)

Company: University of North Carolina at Chapel Hill Libraries
Location: Chapel Hill, NC
Learn More: https://unc.peopleadmin.com/postings/168741

The entryway to the information & knowledge housed in the University Libraries is no longer a physical doorway. Today, users connect to collections & expertise though our website. We believe our online presence should be accessible by everyone, relevant to our diverse users, and will continue to move scholarship forward on campus. The Content Strategy Librarian makes this happen.

The University Libraries seeks an enterprising, creative and collaborative individual for the position of Content Strategy Librarian in the User Experience and Assessment Department. Under the direction of the Head of User Experience and Assessment, this position connects students, staff, faculty, and the Libraries’ community to our collections and services by coordinating and managing the Libraries’ online platforms including LibGuides, LibCal, and WordPress.

The Content Strategy Librarian is responsible for organizing, administering, and improving the Libraries’ web content. They work with subject librarians to evaluate the needs, usage and effectiveness of the Libraries’ content. To ensure library content is available and accurate, they conduct accessibility audits, manage WordPress’ configuration and content structure, train staff, and create guidelines & best practices. This position uses analytics to steer improvements and inform projects, and partners with the User Research Librarian to better understand our diverse users’ needs. The Content Strategy Librarian also serves as an advocate for accessibility in the Libraries’ digital projects.

The Content Strategy Librarian represents the Libraries on campus-wide initiatives. They work with campus support services including ITS Teaching and Learning and the Center for Faculty Excellence.

Principal Responsibilities

  • Using a deep understanding of the Libraries’ collections, services, user needs, and stakeholder objectives, develops and oversees an overall content strategy for the University Libraries’ web presence
  • Develops and implements best practices and style guides for creating high-quality and accessible library content
  • Develops detailed plans for creating meaningful, cohesive, engaging and sustainable library content, and writes effective examples of this content to guide librarians and staff
  • Conducts content inventories, audits, analyses, and other research required to offer recommendations on content strategy and related workflows
  • Oversees and curates web content, identifies new content needs, and uses scalable content development processes to enable the creation of compelling content that will support users as they explore the Libraries’ collections and services
  • Mentors other librarians and library staff content owners through the process of creating and improving content, empowering independent upkeep
  • Trains other librarians and staff and provides related documentation on library content standards and best practices, with a particular emphasis on accessibility and usability
  • Develops project timelines, coordinates with project teams, tracks project tasks, and creates and maintains project documentation as related to current User Experience and Assessment projects
  • Communicates project priorities and goals clearly with project stakeholders, developers, and library-wide staff
  • Provides advice and consultation for additional websites and tools in the Libraries to achieve a consistent voice and design
  • Participates in UNC Libraries’ initiatives, serve on Library committees and engages with professional associations related to library web development

Required Knowledge, Skills and Abilities

  • ALA-accredited master’s degree in library or information science or equivalent relevant degree.
  • Demonstrated knowledge of content strategy methods as they relate to libraries or other mission-driven entities; this may include a variety of channels, including Web site, e-mail communications, and social media.
  • Demonstrated experience connecting faculty and students with information to advance their scholarly and educational goals, preferably in an academic research environment
  • Understanding of the information-finding needs of students, staff, faculty, and community of a large academic research environment
  • Knowledge of current web accessibility standards and their implementation
  • A passion for assessing audience & user needs
  • Knowledge of the principles of user experience design
  • Familiarity with the principles of library website design and related best practices. Demonstrated ability to work effectively on complex projects involving numerous stakeholders, including experience with facilitation, consensus building, and conflict resolution
  • Excellent interpersonal skills; ability to communicate clearly, knowledgeably, and personably, orally and in writing
  • A commitment to diversity, equity, inclusion, and accessibility


Preferred Knowledge, Skills and Abilities

  • Experience working with WordPress, LibGuides, and/or LibCal
  • Experience working with html, css, javascript, or other web development standards
  • Writing and editorial experience
  • Experience conducting large-scale web content audits and/or related user research
  • Familiarity with Adobe Creative Suite or comparable software


The University and the Libraries

The University of North Carolina at Chapel Hill is the country’s oldest state university. UNC Chapel Hill has an enrollment of approximately 29,000 students, employs more than 3,500 members of the faculty, and offers 69 doctoral degrees as well as professional degrees in medicine, nursing, dentistry, pharmacy and law. The UNC Health Sciences Library is part of the University Libraries and is a recognized leader within the Association of Academic Health Science Libraries. The University Libraries’ collections include over 7.5 million volumes. The UNC Libraries also include the Research Hub, which provides spaces, technology, and expertise to assist with all phases of research. The Library is a member of the Association of Research Libraries and the Center for Research Libraries. Together with the libraries at Duke UniversityNorth Carolina Central University, and North Carolina State University, the members of the Triangle Research Libraries Network (TRLN) provide services and collections to their students, faculty, and staff in support of the education, research, and service missions of the universities.

The University Libraries are committed to increasing the diversity of its staff, and therefore welcomes applications from candidates who bring additional dimensions to our mission and work. The University Libraries invest proudly in our employees, strive to create a diverse environment of respect and collaboration, and encourage vision and innovation


The Region

The Triangle region is one of the most desirable places to live and work in North America and offers its residents a wide array of recreational, cultural, and intellectual activities. The mountains and the seashore are less than half day's drive from Chapel Hill.


Salary and Benefits

This is a twelve-month academic librarian appointment; salary is commensurate with qualifications and experience. Standard state benefits of annual leave, sick leave, and State or optional retirement plan. At the University of North Carolina at Chapel Hill, librarians enjoy the benefit of academic status and are members of the faculty council.


Deadline for Application

Review of applications will begin upon receipt   Applications will be accepted until the position is filled.


To Apply

The University of North Carolina at Chapel Hill is an equal opportunity employer that welcomes all to apply, including protected veterans and individuals with disabilities.

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