Too often, corporations develop products or services based on what they think customers want, rather than taking the time to fully understand existing needs and unmet needs. There are a range of proven techniques to discover important and unmet needs, but far too often practitioners don’t think they need to investigate needs or rely too heavily on easily obtainable secondary marketing research. These approaches lead to shallow insights and “me too” solutions that don’t interest or excite customers. 

If you are designing, building or managing products, or considering creating a new product, service or business model, you want to know that what you launch will be valuable to potential customers, differentiated in the marketplace and meet important needs. Innovate Carolina is for you.

Learn more and register at http://www.innovatecarolina.org/2015-conference/