Triangle UXPA will host Jillian Hudson as she describes the process of developing an effective UX strategy for working within companies on Thursday April 17, 6:00pm - 7:00pm.
This is a free, online event. Registration is available for TriUXPA members and students on March 16. Registration begins March 23 for non-members. Registrants will be sent a link prior to the online meeting.
UX Strategy in Adverse Conditions
The practice of UX is more challenging than it has ever been, especially with the adoption of AI by companies looking to cut costs and shorten release cycles. UX practitioners need a strategy for dealing with the challenges.
What is UX strategy? Who can do UX Strategy? Why UX Strategy is more important now than ever Cultivating a UX Champion Working with your UX Champion
About Jillian Hudson Jillian Hudson is NN/g UX-certified in Research and Management. She worked as a UX Product Designer/Usability Expert at American Airlines, as a UX Strategist and Researcher for 2 major US banks, and as Principal UX Research Strategist at RXO Logistics. She recently started Beautiful Forks, a digital research and strategy coaching agency.
Waitlist
If the event fills up, you can join the waitlist. Two days before the event if there are spots available, we'll notify those on the waitlist. Any available spots will be on a first-come, first-serve basis.
Sponsors
All of our events follow Triangle UXPA’s code of conduct.
Triangle UXPA welcomes Brian Utesch and Tammi Fitzwater of Cisco as they discuss ways to improve and measure the adoption of UX research and recommendations on May 14, 6:30pm - 8:00pm. Doors open at 5:30pm for refreshments and networking.
This is a free, in-person event hosted by TEKsystems in Raleigh. Registration begins on April 1 for members and students, April 15 for non-members.
Location: TEKsystems in Raleigh. (map)
Parking: The parking deck is directly behind the building. If turning off of Edwards Mill Rd onto Parklake Ave, it's an immediate right to the parking deck. Address: 4300 Edwards Mill Rd, Raleigh, NC 27612.
Talk: Unlocking Research Impact with the Recommendation Adoption Score
UX researchers often discover compelling insights and deliver actionable recommendations for product improvements, only to see their recommendations ignored. Enter the Recommendations Adoption Score (RAS)— a metric that quantifies success by measuring recommendation adoption rates. Attendees will be shown how they can use the RAS to track progress of their teams’ effectiveness at using research to make decisions. Additionally, we will demonstrate the power of assessing the RAS in combination with the velocity of research recommendations to make strategic decisions regarding research staffing and allocation of resources.
Brian Utesch, Director of UX Research, Cisco IT
Brian is a UX research leader with over 20 years of experience spanning individual contributor, team lead, and management roles. He holds a Ph.D. in Human Factors Psychology and is a Certified UX Professional, bringing expertise in both qualitative and quantitative research methods. As the head of UX research at Cisco IT, Brian focuses on ensuring research drives measurable impact on product and business strategy.
Tammi Fitzwater, UX Researcher, Cisco
Tammi has been focusing on data analytics and user experience research for nearly 3 years. Her passion is using data to uncover valuable insights and driving impact through effective communication. Her academic background includes a PhD in Behavioral Neuroscience and a master's degree in Psychology. With over 20 years of experience as a researcher, professor, and scientist, Tammi has developed a deep expertise in data analysis, statistics, and communication.
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