Which Quantitative Data Can Measure UX Quality?

Description

Product owners and user experience designers typically collect quantitative data to gauge the effectiveness of their sites & apps. But does all of this data have the same quality and is it equally actionable? Does the type of user affect the value of different types of user data? This talk will compare different types of quantitative user data and how types of users can affect the usefulness of data when trying to measure the quality of a user experience.

Our Speaker

Leslie Carter, PhD

Lead UX Research Partner

UserZoom

Bio:

Leslie Carter, PhD has over 20 years’ experience in human factors engineering, UX design, & user research in a variety of industries including B2B products (e.g., aerospace engineering & multinational finance), government (e.g., federal procurement systems, education), and consumer products (e.g., health insurance). She’s passionate about the potential for technology to improve our world, but only when created using human-centered design processes supported by reliable, valid data.

Schedule

• 5:30 pm - 5:45 pm: Sign In
• 5:45 pm - 7:00 pm: Intro, Talk, and Q&A
• 7:00 pm - 7:30 pm: Networking

Giveaway Sponsor

• Several attendees will receive free Sketch licenses. 

Location

We will be using an online networking and conference tool called Airmeet to deliver this live presentation.

Please join us at the following link a few minutes before the event: https://www.airmeet.com/e/16215c60-c1b1-11ec-8ffc-9d9d147888cd

This event will be recorded and Triangle UXPA members will have access to the recorded talk post-event.