You've worked hard conducting a chunk of usability testing.  You have notes, transcripts, video, etc. You have data - a lot of data! Now what?

The analysis of what you learn in usability testing is invaluable. Some of your team’s best design decisions come from this testing. But how do you ensure the plethora of comments, observations, and insight leads you to the right decisions? To the best decisions?

Steve Portigal is the expert we turn to when pondering next steps for this stage in our design process. He shows us how to make sure we’re not leaving any important information behind. Steve directs us on how to truly harness the power of insights to bring about strategic changes in designs, processes, products, and more.

In this seminar, you will see how to use analysis and synthesis to go from data to insights. You’ll learn how to take these insights and determine real opportunities for growth. You’ll discover how to get to the point where real innovation occurs.