[UIE Webinar] Mapping Experiences: From Insight to Action - Jim Kalbach

  • 17 Nov 2020
  • 6:30 PM - 8:00 PM
  • Online


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Jim Kalbach           Headshot of Jim Kalbach             

Mapping Experiences: From Insight to Action 

Please join us to watch this pre-recorded presentation by Jim Kalbach from UIE's All You Can Learn library.

You take this abstract concept of a human experience and you visualize that experience. You follow your customer’s journey. It’s an emotional path with many dimensions. You freeze it and then encapsulate it. You have created an experience map.

Now what? What do you do with an experience map after you create it?

What you don’t want to do is save it as a PDF and send it to your team via email. Experience maps are compelling documents that invite engagement by others. It's on you, the mapmaker, to make sure that engagement happens.

So, how do you engage people in a conversation? How do you identify business opportunities? How do you then take the next step and make your map actionable?

In this seminar, Jim Kalbach answers all these questions and more. He helps you take your experience map from being a static picture to a dynamic and compelling document that helps you align your organization, determine gaps and weaknesses in your product, and find new opportunities for business.

What You’ll Learn

  • Follow a mapping process that invites engagement
  • Use your maps to align your organization both internally and externally
  • Conduct a workshop that encourages people to stand up and interact with your map
  • Converge on possible next steps

Join us if you’d like to learn more about using experience maps to engage your organization.

FREE to attend. 

 Join us at 6:30pm for some socializing before the video.

Thank you to our sponsor UIE for allowing us to rebroadcast this Virtual Seminar.


Online, virtual meeting via Airmeet - 


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