Susan Weinschenk's Behavioral Design Workshop: How To Apply Brain And Behavioral Science To Design An Optimized User Experience

We're excited to welcome back Susan and Guthrie Weinschenk back to the Triangle! This is an updated, full-day version of the workshop from a couple years ago.

Workshop Description

Recent research in brain and behavioral science provides insights into how people see, pay attention, decide, and what motivates people to take action.

In this workshop you will learn how to apply this science to the design of your products so that your audience will be engaged and persuaded to take action. Here are some of the things you will learn:

• The pre-attention visual area of the brain and how to design to grab attention
• How people make decisions
• Generational differences in technology expectations
• Cognitive biases and how they affect behavior
• The dopamine loop, habit formation and conditioned responses
• When rewards do and don’t work
• How self-stories influence behavior
• How to encourage the desire for mastery as a motivator
• How to apply behavioral science to your products and target audiences

This is a fast-paced and interactive workshop and you will have the opportunity to apply what you are learning.

About Susan

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 100 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Susan is co-host of the HumanTech podcast, and writes her own blog and a column for Psychology Today online. She has been interviewed for, and her work cited in media publications including The Guardian, Huffington Post, Brain Pickings, and Inc.

Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products, services, experiences, and human interactions. Her clients include Disney, Zappos, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk was a consultant on the Emmy nominated TV show Mind Field, and is a keynote speaker at conferences, including, South by Southwest (Austin Texas), Habit Summit (San Francisco), From Business to Buttons (Stockholm), and USI (Paris).

Schedule

Breakfast and lunch will be provided!

8:15am-9am: Breakfast and networking
9am-noon: Workshop
Noon-1pm: Lunch
1-4pm: Workshop

Location

Red Hat Annex
190 E Davie St
Raleigh, NC 27601

Note: This is NOT the main Red Hat entrance. This is a separate entrance that is next to Oak City Meatball. We will provide additional sign-in details closer to the event.