[UIE Webinar] Content Strategy for Mobile with Karen McGrane

  • 04 Sep 2012
  • 5:30 PM - 7:30 PM
  • Capstrat (in the Board Room), 1201 Edwards Mill Road, First Floor, Raleigh, NC 27607
  • 2


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UIE Webinar: Content Strategy for Mobile
Karen McGrane, Founder of Bond Art + Science

A light dinner will be provided for the registration fee. The webinar will start promptly at 6pm, preceded by a half hour for socializing, networking, and food. Come early to meet your fellow TriUXPAers and talk shop!

You’ll learn to:

  • Expand from desktop to mobile publishing
  • Approach content with a mobile mindset
  • Model content for awesome mobile viewing
  • Maintain and govern your mobile content

Welcome to the mobile world, a magical place where people view web content on a device that tucks neatly into a pocket or purse.

But how can we as designers convey our content effectively on such teeny tiny screens? And what if our website is super content-heavy?

Karen McGrane will help you answer these questions when she tells you about adaptive, structured content, and the strategy you'll need to achieve it. And don't worry, she'll describe how your CMS and workflow process can work for mobile publishing, too.

Expand from desktop to mobile publishing

You'll provide users with more content—which they want.

  • Learn which elements are vital to a cohesive mobile content strategy
  • Get the talking points you'll need to discuss mobile content with your team

Approach content with a mobile mindset

You'll see mobile as a holistic experience rather than a mini-website.

  • Inventory your content with an eye on mobile-specific opportunities
  • Audit your content to identify what's actually mobile-worthy

Model content for awesome mobile viewing

You'll structure your mobile content to give users what they need.

  • Architect usable, navigable content in ways that differ from desktop patterns
  • Use content techniques like chunking and teasers to improve UX

Maintain and govern your mobile content

You'll integrate mobile content publishing within a repeatable process.

  • Hear which CMS changes would best support workflow and publishing
  • Set up a workable process to prioritize content for mobile

Whether you’re revisiting your current mobile experience or planning a first go-round, this seminar is right up your alley.

About Karen McGrane

If you’ve heard of “Content Strategy,” then you’re probably already familiar with Karen McGrane. After all, she’s among content strategy’s most vocal proponents and practitioners — let alone that she also specializes in UX design, information architecture, and interaction design.

So, in short, she’s probably going to blow your mind.

Today, Karen is a managing partner at Bond Art + Science, and she teaches design management at the School of Visual Arts in NYC. Before these adventures, she founded the IA department at Razorfish, where she was VP and national lead for UX. Follow her on Twitter @karenmcgrane.


Capstrat, 1201 Edwards Mill Road, First Floor
Raleigh, NC27607

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