Leveraging Beauty and Brains for Effective Data Storytelling

  • 23 Feb 2023
  • 6:00 PM - 8:00 PM
  • LexisNexis, 1801 Varsity Drive, Raleigh, NC 27606.


*** Registration is now CLOSED for this event ***


Anyone can make a pretty bar graph, but can you make sound decisions based on that graph? Is it actionable, or is it only fluff? How do you turn flashy concepts into actionable visualizations? Can you see the end result of those concepts; will they ever become reality? Do you have the vision to combine beauty with brains, thereby driving decisions with data? Or do you settle for destroying direction with disaster? American mathematician John Tukey once said, "The greatest value of a picture is when it forces us to notice what we never expected to see." What value do you see in your data? And what ideas do you have when you see it?

In this workshop, you will find out how to capitalize on your ideas by blending internal with external, leveraging them into a cohesive strategy for both the short term AND the long term. See the five "Stages of the Spectrum" in action while discovering the difference between impact and influence, and how that difference plays into making data actionable.

Catch the right blend of art and science, or beauty and brains, as you go from concept to reality.

Learning Objectives / Takeaways: The participants/attendees will..

  • Identify and recognize the five stages of the data visualization spectrum
  • Determine how to leverage these steps into a cohesive visualization strategy
  • Differentiate between impact/influence and how that plays into making data actionable
  • Ascertain how the four-step iterative implementation cycle works: Deploy, Discover, Discern, Develop

  About Our Speaker

Dr. Joe Perez 

Senior Systems Analyst

NC Dept of Health & Human Services

With advanced degrees in secondary education, Joe began a ten-year career as an educator. While in that career, he furthered his graduate education, earning a doctorate in education with a double-minor in computers and theology. His career focus changed to IT in the early 1990’s when he started as a Computer Consultant at NC State University. Three promotions later, Dr. Perez ended his successful 25-year career at NC State as Business Intelligence Specialist when he took another promotion to become Senior Business Analyst at the NC Department of Health & Human Services (DHHS) in the fall of 2017 and has since been promoted to Senior Systems Analyst and Team Lead. In addition to his full-time analytics/BI leadership role at DHHS, Joe was named Chief Technology Officer at a North Carolina corporation in October 2020. A published author with more than 15,000 followers on LinkedIn and several professional certifications, Perez has stayed active in the IT, HHS, and higher education communities as a much sought-after resource, highly-recommended international keynote speaker, data analytics & visualization expert, and specialist in efficiency and process improvement.

Perez, a recipient of the IOT Industry Insights 2021 Thought Leader of the Year award, speaks at dozens of conferences each year, and continues to be in high demand to this day, expanding his reach into more than twenty countries around the globe, impacting thousands. This has resulted in his co-hosting a monthly online talk show (Mind2Mind) and being inducted into the prestigious Thought Leader communities at DataManagementU and the Global AI Hub, as well as the Sessionize “Top 3% Active Speakers” award.

Through the years, Dr. Perez has never lost his love for teaching, having been a guest speaker for many organizations and internationally-recognized podcasts. When he takes a break from work and speaking, he enjoys spending time with his wife of more than 30 years and their children, whom he says are the "best things that ever happened to me." He also sings, plays the piano, composes songs, and has performed PSA's and voice-overs for schools and other organizations.

He also serves as speaker, interpreter, and music director to his church’s Hispanic ministry. Finally, he enjoys publishing a widely-acclaimed monthly military newsletter (as Editor-in-Chief of The Patriot News), working out in the gym, and catching up on Star Trek reruns. "It's a busy life indeed, but I wouldn't trade it for anything in the world. I’m a firm believer that if I’m not innovating, then I’m stagnating," says Joe.

Connect with Dr.Joe Perez 

YouTube | LinkedIn | Website |  Twitter


  • 5:30 pm - 6:00 pm: Sign In, Light dinner and beverages
  • 6:00 pm - 8:00 pm: Introduction, Talk, and Q&A
  • 8:00 pm - 8:30 pm: Networking

Lexis Nexis, 1801 Varsity Drive, Raleigh, NC 27606

Note: There is a parking deck right next to the building.

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