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Story Mapping Product Experience

When
01 May 2015
8:30 AM - 11:30 AM
Location
LexisNexis, Centennial Campus, 1801 Varsity Drive, Raleigh, NC 27606
Spaces left
0

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Jeff Patton
UX Design Edge

Jeff makes use of over 20 years of product design and development experience to help companies create great products. Jeff is author of the bestselling O’Reilly book User Story Mapping which describes a simple holistic approach to using stories in Agile development without losing sight of the big picture.

Story Mapping Product Experience

A story map is a simple way to visualize a product idea from a user experience perspective. Mapping your product's story uses the same approach script writers use to think through a movie or TV story idea. It's fast, collaborative, and telling your product's story helps you spot the holes in your thinking. Once created, a map lets you think through options and alternative ideas that'll make your product better. It's easy to slice out what you think is a smallest viable product, and to identify the next experiment that'll help you validate your product concept.

In this three hour workshop, you'll learn story mapping by building a simple map collaboratively with others. You'll learn how to use story maps to make sense of how users and customers do things today, and how they might do things better with your product. You'll learn how to use story maps to drive Lean Startup style experimentation, as well as heads-down Agile software development. For UX practitioners specifically, we'll talk about your role as designer and facilitator to help your organization engage in effective product design.

Workshop flow:

After a brief introduction, you'll spend the first hour learning the basics in a hands-on story mapping exercise collaborating with others in the class
We'll sum up what we've learned, then take a 15 minute coffee break. You'll need it.
During the second hour, you'll work hands-on with a story map for a mobile product. You'll use that map to identify minimum viable product releases, experiments, and safe development strategies
In the remaining time we'll discuss how story mapping fits into a holistic product design and development process

Read our Code of Conduct for expectations of all event attendees.