Workshop: User Experience Strategy with Susan Weinschenk

This event has been postponed to a later date because of public health concerns. 

Workshop Description

Doing great user experience (UX) research and design work is not all that is involved in having a successful UX practice. If you want UX to grow and thrive in your organization then you need to learn the principles, practices, and processes of UX Strategy. In this workshop your team will learn the principles and processes of UX strategy. We’ll walk you through how to create a short and long term UX Strategy Roadmap and Action Plan for your UX team. 

Here are some of the things you will learn: 

• Principles of user experience strategy 
• How to promote UX in the organization 
• What it means to put together a UX infrastructure in your organization 
• How to create a UX Strategy Roadmap and an Action Plan

About Susan

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin.

Susan consults on with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Susan is co-host of the HumanTech podcast, and writes her own blog and a column for Psychology Today online.

Schedule

Breakfast and lunch will be provided!

8:15am-9am: Breakfast and networking
9am-noon: Workshop
Noon-1pm: Lunch
1-4pm: Workshop

Location

Red Hat Annex
190 E Davie St
Raleigh, NC 27601

Note: This is NOT the main Red Hat entrance. This is a separate entrance that is next to Oak City Meatball. We will provide additional sign-in details closer to the event.