Triangle User Experience Professionals Association (TriUXPA)

[UIE Webinar] Encouraging Clicks - Paul Boag

  • 26 Jul 2018
  • 5:30 PM - 7:00 PM
  • TEKsystems Raleigh
  • 12

Registration

  • For membership rates, members must login at the top right of this screen.

Registration is closed

Paul Boag               

Encouraging clicks


What You’ll Learn

  • The unexpected costs of dark pattern tactics
  • How cognitive load, or brain strain, influences a user’s experience
  • The role of the UX designer in setting user expectations


In an online transaction, whether the exchange is financial, informational, or time, users want to trust the other party. And, brands, too, want that trust. For brands looking to establish and retain an enduring relationship, they have to understand how their customers make their decisions and meet them there.

In this seminar, Paul Boag will highlight the conversion trends and their risks, discuss how users think and why, and give guidance for how to avoid the Dark Patterns or covert tactics so often at play and still achieve your goals.  His humorous approach to the topic of conversion provides users with real-life examples ranging from a sneaker retailer to an online sex toy shop. (Don’t worry, just a screenshot of the policy, nothing more!)

If you want to build a trusting relationship with users, you have to be trustable. Use clear communication. Be professional. Be transparent and open. Be real and human as can be. Be consistent.


Pizza will be provided (Thanks to our host TEKsystems!) The webinar will start promptly at 6:00 PM, preceded by a half hour for socializing, networking, and food. 

We are able to offer this webinar at no cost. Come at 5:30 to meet your fellow Triangle UXPA peers and talk shop!

* You must be present at the host location to view this webinar.


Location

TEKsystems  

5440 Wade Park Blvd

Suite 300 

Raleigh, NC 27607

Copyright © Triangle User Experience Professionals Association

Powered by Wild Apricot Membership Software