Paul Boag               

Encouraging clicks

What You’ll Learn

• The unexpected costs of dark pattern tactics
• How cognitive load, or brain strain, influences a user’s experience
• The role of the UX designer in setting user expectations

In an online transaction, whether the exchange is financial, informational, or time, users want to trust the other party. And, brands, too, want that trust. For brands looking to establish and retain an enduring relationship, they have to understand how their customers make their decisions and meet them there.

In this seminar, Paul Boag will highlight the conversion trends and their risks, discuss how users think and why, and give guidance for how to avoid the Dark Patterns or covert tactics so often at play and still achieve your goals.  His humorous approach to the topic of conversion provides users with real-life examples ranging from a sneaker retailer to an online sex toy shop. (Don’t worry, just a screenshot of the policy, nothing more!)

If you want to build a trusting relationship with users, you have to be trustable. Use clear communication. Be professional. Be transparent and open. Be real and human as can be. Be consistent.

* You must be present at the host location to view this webinar.

Location

TEKsystems  

5440 Wade Park Blvd

Suite 300 

Raleigh, NC 27607