Effective Use of Surveys in UX (Workshop)

Description

On a scale of 1-10, how much do you love this workshop?

Ok, hopefully that is an obviously bad question, both because it hasn't happened yet and because it has some bias baked right in. But take a quick look around all the surveys floating out in the world, and they often don't seem much better. Surveys can be a powerful tool for a UX researcher, but many of us haven't learned how to get the most out of them. In this workshop we'll cover:

• Best use cases for surveys (and when to avoid them)
• An overview of question types
• Guidelines for writing effective, unbiased survey questions
• Tips to increase overall engagement and participation
• Hands on practice crafting surveys
• Basic survey analysis

About Our Speaker

Amanda Stockwell

President and Principal Researcher

Stockwell Strategy

Amanda runs Stockwell Strategy, a user experience research and strategy practice. She has nearly 15 years experience running research, helping teams understand who their users are and what they need, and tying user insights to product and business design strategy. Amanda frequently writes and speaks about all things user experience research and has an engineering degree from Tufts University. You can also find her teaching UX courses on LinkedIn Learning, helping organize Ladies that UX events, or spoiling her dog.

Schedule (EST)

• 10:30 am - 12:00 pm: Section 1
• 12:00 pm - 12:30 pm: Break for lunch
• 12:30 pm - 2:00 pm: Section 2
• 2:00 pm - 2:15 pm: Break
• 2:15 pm - 3:00pm: Wrap Up

Giveaway Sponsor

• Several attendees will receive free Sketch licenses. 

Location

We will be using an online networking and conference tool called Airmeet to deliver this live presentation. 

This event will be recorded and Triangle UXPA members will have access to the recording post-event.