[Webinar] Pre-recorded: Replay of UXPA International webinar "Surveys that Work" with Caroline Jarrett

  • 19 Jan 2022
  • 6:00 PM - 7:30 PM
  • Online


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Join us for a replay of this great session

Surveys that Work by Caroline Jarrett


Surveys that Work: An Introduction to the Survey Octopus and Total Survey Error

Many of us receive multiple requests to complete surveys every day. Some of us find that colleagues or clients think of ‘doing a survey’ as the same as ‘doing some research’ – which may explain why organizations send out so many survey requests.

In this webinar, you’ll meet the Survey Octopus, Caroline Jarrett’s friendly way of talking about the many issues that make surveys one of the most challenging research methods.

The Survey Octopus will help you to:

Explain to colleagues that a survey may not be the first research method to try

Help to justify a choice to work with a “non significant” number of responses

Think about the steps that go into delivering a survey that works

About Caroline

Caroline Jarrett is the forms specialist, advising organizations on how to make forms easier to fill in and how to improve websites and business processes that include forms.

Her research on topics like “How do people answer questions?” led her to explore the literature on survey methodology, the concept of Total Survey Error, and advising her clients on how to improve their surveys, as well as their forms.

Caroline has an MA in Mathematics from Oxford University, an MBA and a Diploma in Statistics from the Open University, and is a Chartered Engineer.


6:00 pm - 6:10  pm: Networking
6:10 pm - 7:10 pm: Replay of recorded session


Online: We will be using an online networking and conference tool called Airmeet. 

Use the link below to join the event:


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