Does web content make you cringe? You’re not alone. It’s always late, rarely good, and definitely way too long on mobile. But if you’re not the one writing copy, it’s hard to know how to improve things. This workshop will help you. We’ll practice identifying patterns and priorities in the content we're designing, and building structural systems to support them. We call this content modeling.
In this workshop, you’ll learn:
8:15-9am / breakfast and networking
9-9:30am / intro to content models
9:30-10am / content type mapping
10-10:45am / systems and relationships
10:45-11am / break
11-11:30am / chunks and facets
11:30am-12pm / writing to your model
12:15-12:30pm / questions and discussion
Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia. She is the co-author, with Eric Meyer, of Design for Real Life (A Book Apart), a book about creating products and interfaces that are more inclusive and compassionate. She is also the author of Content Everywhere (Rosenfeld Media), a book about creating flexible, mobile-ready content. Sara works with clients like Trek Bicycles, The Associated Press, The Home Depot, and Harvard, and speaks at web conferences worldwide. Find her on Twitter @sara_ann_marie or at sarawb.com.
Red Hat Annex
190 E Davie St
Raleigh, NC 27601
Note: This is NOT the main Red Hat entrance (next to Buku). This is a separate entrance that is between Calavera and Oak City Meatball. We will provide additional sign-in details closer to the event.
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