[UIE Webinar] Metaphors in Qualitative Research & Analysis: The Force is Strong

Cyd Harrell      

Our research can produce mounds of user research data to establish customer needs, test hypotheses, and reach actionable conclusions over usability and information architecture concerns. The language our users share with us, and that we use with our teams, is more powerful than you might think.

Cyd will show you how you can approach and break down a design challenge through language gleaned from research. With attention and practice you can access your innate capacity for using metaphor, as well as recognize the hidden metaphors we already use in the work that we do, such as “user journeys.” Cyd will show you a structured approach that makes it easy to extract meaning from research beyond the basic usability and IA issues.

• Use games and tricks to identify the important metaphors within a qualitative dataset, particularly ones that surface hypotheses you can test

• Invite stakeholders who may be focused on quantitative research to see the power of the qualitative side of things

• Turn information into useful data by using spreadsheet programs to tackle big qualitative datasets

• Gain deep insights when you categorize and cluster information more rigorously

PLEASE NOTE THAT TEKSYSTEMS' OFFICE HAS MOVED. THE NEW LOCATION IS ONE BLOCK AWAY FROM THE PREVIOUS LOCATION. 

• Pizza will be provided (Thanks to our host TEKsystems!) The webinar will start promptly at 6:00 PM, preceded by a half hour for socializing, networking, and food. 
  

We are able to offer this webinar at no cost. Come at 5:30 to meet your fellow Triangle UXPAers and talk shop!

* You must be present at the host location to view this webinar.

Location

TEKsystems  (NEW ADDRESS!!)

5440 Wade Park Blvd

Suite 300 

Raleigh, NC 27607