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[Workshop] Silver Bullets for Getting Buy-in for UX Research with Tomer Sharon (Google)

When
17 Oct 2012
8:30 AM - 12:00 PM
Location
SAS Training Room, Building F, Room 101, 200 SAS Campus Drive, Cary, NC 27513
Spaces left
12
Registered
28 registrants

Registration

1) Standard & Student Member Early Registration – $35.00
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2) Sponsor Member Early Registration – $10.00
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3) Non-Member Early Registration – $65.00
Early registration is effective through Wednesday October 3 and you save $20. If you signup as a Triangle UXPA Member first, option 1 will become available to you, thus getting an annual membership included for the same price.
4) Sponsor Non-Member Early Registration – $40.00
Early registration is effective through Wednesday October 3 and you save $20. You must have a "Sponsor Registration Code" for this price.
5) Standard & Student Member Registration – $55.00
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6) Sponsor Member Registration – $30.00
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7) Non-Member Registration – $85.00
If you signup as a Triangle UXPA Member first, option 5 will become available to you, thus getting an annual membership included for the same price.
8) Sponsor Non-Member Registration – $60.00
You must have a "Sponsor Registration Code" for this price.

Registration is closed

Silver Bullets for Getting Buy-in for UX Research

Tomer Sharon

User Experience Researcher, Google

One of the biggest challenges and top frustration causes for UX research and usability practitioners lies in getting buy-in for research from stakeholders. People have trouble persuading stakeholders to conduct UX research to begin with. They have difficulties in getting sponsorship and budget for fieldwork. They experience hostility when they try to get their stakeholders to act upon research results.

This workshop provides strategies and tools for getting stakeholder buy-in for UX research. During the workshop we will learn tried and tested techniques, hear success and failure stories, practice and role play, and share insights with other workshop attendees.

What do workshop attendees learn?

Improve client skills, learn to deal with difficult stakeholders
Learn communication techniques that have been proven to work with stakeholders
Learn how to encourage stakeholders to act upon research results

Workshop components

Learn: 12 silver bullets for getting buy-in are introduced.
Try: attendees work in small teams on case studies.
Share: teams share their analysis and learnings with everyone else.

About Tomer

Tomer Sharon is a User Experience Researcher at Google in New York City, working with the Google Search team. He is the author of the book, It's Our Research that focuses on getting buy-in for UX research. He founded and led UPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, he is a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University. He is @tsharon on Twitter.

More information:

http://itsourresear.ch/

http://itsourresear.ch/workshop.html

Location

SAS Training Room

Building F, Room 101

200 SAS Campus Drive

Cary, NC 27513

See map: Google Maps

Read our Code of Conduct for expectations of all event attendees.