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[Workshop] Using Personas and Storytelling Effectively with Whitney Quesenbery

When
26 Feb 2014
8:30 AM - 5:00 PM
Location
SAS, 200 SAS Campus Drive, Building F, Room 101, Cary, NC 27513
Spaces left
5
Registered
60 registrants

Registration

01) Standard & Student Member Early Registration – $90.00
Early registration is effective through Wednesday, February 12 and you save $30. Must be logged in.
02) Sponsor Member Early Registration – $65.00
Early registration is effective through Wednesday, February 12 and you save $30. Must be logged in.
03) Non-Member Early Registration – $120.00
Early registration is effective through Wednesday, February 12 and you save $30. If you sign up as a Triangle UXPA Member first, option 1 will become available to you, thus getting an annual membership included for the same price.
04) Sponsor Non-Member Early Registration – $95.00
Early registration is effective through Wednesday, February 12 and you save $30. You must have a "Sponsor Registration Code" for this price.
05) Standard & Student Member Registration – $120.00
Must be logged in.
06) Sponsor Member Registration – $95.00
Must be logged in.
07) Non-Member Registration – $150.00
If you sign up as a Triangle UXPA Member first, option 5 will become available to you, thus getting an annual membership included for the same price.
08) Sponsor Non-Member Registration – $125.00
You must have a "Sponsor Registration Code" for this price.

Registration is closed

Whitney Quesenbery
Co-Director, Center for Civic Design
Author of three books, including Storytelling for User Experience

Every design starts with a question: how can we do something better? In UX, the goal is not just great functionality, but a great experience. And today, that experience is less and less often an isolated ‘task.’ Activities are complex stories that move from social messages to web sites to phones, jumping across platforms and apps.

In this intensive workshop, you'll learn ways to use personas tell stories from user research throughout a UX process. You'll practice ways to create and share snapshots of users that cut across the complexity of context, attitudes and behavior, and how to use them with your team to design with a better view of users in mind.

What You'll Do

You will spend the day working with personas and stories, trying out techniques that you can bring back to your team. We'll work through a project from user research to evaluation, exploring different ways to stay grounded in the research - and brainstorm new ideas. By the end of the day, you will have examples and ideas for how to add personas to your own process.

You'll work individually and in teams to explore different ways to use personas effectively, and how to write stories for them, including:

Collecting stories for personas that make a compelling case for user needs
Writing useful personas: identifying the details that make them "sing"
Exploring the stories behind the data from analytics, user research, search
Team role playing to explore your product through your personas
Sketching persona scenarios. Using words and images to explore ideas
Ways to transform pain into pleasure (and success)
Using personas in reviews, walk-throughs, and usability testing

What You'll Learn

How to use personas throughout your UX process
New activities you can use with your team and stakeholders
Different ways to create persona stories to optimize their impact
Easy techniques you can apply immediately to your own work

About Whitney Quesenbery

Whitney combines a fascination with people and an obsession to communicate clearly with her goal of bringing user research insights to designing products where people matter." She's written three books on the subject - Storytelling for User Experience and A Web for Everyone (Rosenfeld Media) and Global UX (MKP/Elsevier) - to help practitioners keep users in mind throughout the creative process.

She's also passionate about improving the way government communicates with citizens. She is the co-director of the Center for Civic Design, which works with election officials on usability and design of ballots, voter guides, and other election materials. Before she was seduced by a little beige computer into software, usability, and interface design, Whitney was a theatrical lighting designer on and off Broadway, learning about storytelling from some of the masters.

Follow Whitney's practical UX advice anytime on Twitter @whitneyq.

Breakfast & Lunch Details

Breakfast will be provided. Beverages are available all-day just outside the training room. Lunch will not be provided - but the SAS Skylight Cafe is adjacent to the training room. The cafe provides many affordable lunch options. Please note: the cafe is cash-only for non-SAS employees. There is an ATM available outside the cafe.

Location

SAS Training Room
Building F, Room 101
200 SAS Campus Drive
Cary, NC 27513
See map: Google Maps

Parking is available behind the building. There is a walkway from the parking lot behind the building to the Training Room (in the front of the building). Parking spaces will also be reserved across from Building F at Building H in the last bay of spaces. An officer will be present to assist.

Read our Code of Conduct for expectations of all event attendees.