Co-Director, Center for Civic Design
Author of three books, including Storytelling for User Experience
Every design starts with a question: how can we do something better? In UX, the goal is not just great functionality, but a great experience. And today, that experience is less and less often an isolated ‘task.’ Activities are complex stories that move from social messages to web sites to phones, jumping across platforms and apps.
In this intensive workshop, you'll learn ways to use personas tell stories from user research throughout a UX process. You'll practice ways to create and share snapshots of users that cut across the complexity of context, attitudes and behavior, and how to use them with your team to design with a better view of users in mind.
What You'll Learn
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