In this hands-on workshop you will learn how to apply the latest research on brain and behavioral science to design products that are intuitive and engaging. You will learn about and apply new research on peripheral vision, generational differences, System 1 and System 2 thinking, anchoring, the Need To Belong, the Power of Stories, the Desire for Mastery, and more. Get inspired to put brain and behavioral science into the design of your projects.
8:15am-9am: Breakfast and networking
The American Underground is located in the American Tobacco Campus in downtown Durham. The workshop will be in the classroom.
318 Blackwell Street
Durham, NC 27701
Workshop attendees can park in the visitors spots on the first floor of the North Deck Parking for free, for the length of the entire workshop, without putting a decal or temp pass or anything on their car.
For further directions and parking information visit:
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