Some interesting quotes:

> But some tech engineers and designers assume too much: that since they understand how the gadget works, everyone should. Bias quips: "A whole lot of companies went out of business because their users were too stupid."

...and...

>"The feature-list wars were not good for software," consultant Quesenbery says. "People threw a function in because it gave them a check-box on a list, not because it met the needs of the marketplace."

> Microsoft is redesigning the user interface for the next version of Office, due next fall. Microsoft will display only the tools you'll likely use most frequently. The goal: to cut the number of clicks to complete a task. In Office 2003, it took 26 clicks to insert a text box into a document; with the new version, four.

Read the entire article:

* http://tinyurl.com/99af6