You are warmly invited to a complimentary reception hosted by
Human Factors International (HFI). Our Executive Director
Jerome Nadel will speak on:

"Strategic usability: Strengthening business decisionshttp://www.humanfactors.com/Raleighreception.asp.

Companies invest millions in sophisticated software and Web sites,
yet often fall short of reaching their goals. This happens when business\n
objectives and end-user needs are not in sync.

Jerome will explain how usability goes far beyond interface design
and lets you make informed business decisions that can be validated.
The user-centered design process yields data which leads to recommendations\n
addressing executive concerns: revenue model, value proposition, process
improvement, and positioning. Using examples from Fortune 500 companies,
Jerome will share a practical approach to optimize user experience while\n
improving your overall business model. The "self-serve" Internet mindset
has made usability a necessity, not a luxury.

This is an ideal opportunity to network with other business leaders who
share\n
similar challenges.

Hope to see you there!

Sheryll Ryan
Director of Business Development
Southeast Region
Human Factors International, Inc.
http://www.humanfactors.com\n
Over 25 years of global services in user-centered design

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through user-centered design"

Complimentary Reception -- drinks and hors d'oeuvres will be served
Date: Wednesday, July 12th from 4:00-7:00 pm
Location: Prestonwood Country Club, 300 Prestonwood Parkway, Cary, NC
27513

Attendance is by advance reservation only and space is limited.
Please register online: http://www.humanfactors.com/Raleighreception.asp.

Companies invest millions in sophisticated software and Web sites,
yet often fall short of reaching their goals. This happens when business
objectives and end-user needs are not in sync.

Jerome will explain how usability goes far beyond interface design
and lets you make informed business decisions that can be validated.
The user-centered design process yields data which leads to recommendations
addressing executive concerns: revenue model, value proposition, process
improvement, and positioning. Using examples from Fortune 500 companies,
Jerome will share a practical approach to optimize user experience while
improving your overall business model. The "self-serve" Internet mindset
has made usability a necessity, not a luxury.

This is an ideal opportunity to network with other business leaders who
share
similar challenges.

Hope to see you there!

Sheryll Ryan
Director of Business Development
Southeast Region
Human Factors International, Inc.
http://www.humanfactors.com
Over 25 years of global services in user-centered design