Triangle User Experience Professionals Association (TriUXPA)

Using Product Design to Drive Brand Power

21 Sep 2006 5:00 PM | Richard Phelps
Shimon Shmueli points us to "Using Product Design to Drive Brand Power," ...a talk I am going to give together with our partner from Taiwan. We gave this talk last night at the Austin Technology Council in Austin, and the response was very good. Although the approach will be mostly related to tangible products, I think it may be valuable to some of the UX audience. Hope to see some folks there!

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