TriUPA sponsor Heather Hesketh (hesketh.com) is interviewed in the latest Carolina STC newsletter. Here's an excerpt:
How did you get started in the user experience business?
In 1995, businesses were asking “Web what?” and I was trying to change my career from technical writing to applied anthropology. So, it was user experience that brought me to the Web. From the beginning what excited me about the Web was its potential to transform business and communication. To be effective online requires balancing business goals, user needs, and technical feasibility. User experience brings to bear methodologies from applied anthropology, computer science/human factors, and marketing to strike this balance. It took ten years to evangelize this approach such that business would embrace it. For our part, we advocate the use of user centered design methodologies not through the message of “it’s the right thing to do” but through metrics and results.
Read the full interview
at the STC's site.