TriUPA Training Series #1: Todd Warfel presents "Effective Prototyping"

15 Jul 2008 5:00 PM | Deleted user

We are excited to announced the first event in TriUPA's new training series! These events will provide cutting-edge, industrial-strength, knock-your-socks-off UX training in TriUPA's four focus areas: usability testing, user research, interaction design, and information architecture.

What: Effective Prototyping: full-day workshop

When: 9am - 5pm -- Monday, September 15th 2008

Where: Council for Entrepreneurial Development

Cost: $125 (TriUPA members) / $100 (TriUPA sponsors) / $ 50 students

How: Register here: EffectivePrototyping

About this Presentation
Are you interested in making prototyping a key part of your design prcess? Or do you currently practice prototyping and need some fresh ideas?

This highly detailed, practical, and hands on workshop will provide a framework for creating and testing prototypes. We'll discuss what prototyping is, when to use it, when to use other methods, and what to expect.

Todd will present eight guiding principles for prototyping and will perform a hands-on demonstration of several techniques. In addition to an overview of how and when to use prototyping in the IA/UX process Todd will also provide some techniques for the more seasoned veteran.

About the Speaker
Todd Zaki Warfel is a Principal and Founder of Messagefirst, a Philadelphia-based design research consultancy, where he blends research and design to evolve products in innovative and beautiful ways. Todd is a dynamic speaker and storyteller by nature. He is an active speaker and member of a number of industry communities and organizations, including the Information Architecture Institute, Interaction Design Association and Usability Professionals' Association.

Todd's clients have included Albertsons, AT&T Wireless, Bankrate, Bank of America, Citi, Comcast, Cornell University, IntraLinks, The Hartford, LA Times, Motorola, Palm and SBC.

Todd currently lives in Philadelphia and blogs at His upcoming book, Practical Prototyping: A Practitioner's Guide to Prototyping from Rosenfeld Media, will take a hands-on approach, enabling you to develop prototypes with minimal muss and fuss. The book will discuss how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in and test feasibility with your development team. It is anticipated to be available later this year.

For more information about Messagefirst, visit

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