Unlocking Research Impact using RAS

Triangle UXPA welcomes Brian Utesch and Tammi Fitzwater of Cisco as they discuss ways to improve and measure the adoption of UX research and recommendations on May 14, 6:30pm - 8:00pm. Doors open at 5:30pm for refreshments and networking. 

This is a free, in-person event hosted by TEKsystems in Raleigh. Registration begins on April 1 for members and students, April 15 for non-members. 

Location: TEKsystems in Raleigh. (map)

Parking: The parking deck is directly behind the building. If turning off of Edwards Mill Rd onto Parklake Ave, it's an immediate right to the parking deck. Address: 4300 Edwards Mill Rd, Raleigh, NC 27612.

Talk: Unlocking Research Impact with the Recommendation Adoption Score

UX researchers often discover compelling insights and deliver actionable recommendations for product improvements, only to see their recommendations ignored. Enter the Recommendations Adoption Score (RAS)— a metric that quantifies success by measuring recommendation adoption rates. Attendees will be shown how they can use the RAS to track progress of their teams’ effectiveness at using research to make decisions. Additionally, we will demonstrate the power of assessing the RAS in combination with the velocity of research recommendations to make strategic decisions regarding research staffing and allocation of resources.

Brian Utesch, Director of UX Research, Cisco IT

Brian is a UX research leader with over 20 years of experience spanning individual contributor, team lead, and management roles. He holds a Ph.D. in Human Factors Psychology and is a Certified UX Professional, bringing expertise in both qualitative and quantitative research methods. As the head of UX research at Cisco IT, Brian focuses on ensuring research drives measurable impact on product and business strategy. 

Tammi Fitzwater, UX Researcher, Cisco

Tammi has been focusing on data analytics and user experience research for nearly 3 years. Her passion is using data to uncover valuable insights and driving impact through effective communication. Her academic background includes a PhD in Behavioral Neuroscience and a master's degree in Psychology. With over 20 years of experience as a researcher, professor, and scientist, Tammi has developed a deep expertise in data analysis, statistics, and communication.

Waitlist

If the event fills up, you can join the waitlist. Two days before the event if there are spots available, we'll notify those on the waitlist. Any available spots will be on a first-come, first-serve basis.

Sponsors

All of our events follow Triangle UXPA’s code of conduct.