An Evening with Phil Gilbert - Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success.
***This is a free, in-person event hosted by Vivek Rao and the Design & Technology Innovation Program @ Duke University.
Event Summary:
After IBM bought his startup in 2010, the Fortune 500 computer company asked Phil Gilbert to reinvigorate how its teams developed products. Gilbert became IBM’s general manager of design, and over the following decade, he brought design thinking—a philosophy that focuses on the experience of the end user—to the company’s 400,000 employees.
In his new book Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success, Gilbert shares how he managed to get hundreds of thousands of employees to embrace change— and what other companies can learn as they take on their own next wave of transformation, whether sparked by AI, design, or the ever-changing workplace.
Date/Time: Thursday, February 19th 5:30pm-8:00pm
Location: Duke University Schiciano Auditorium B (map)
Parking Instructions: Bryan Center Parking Garage (map) For the first 50 registrants, parking passes will be provided, otherwise parking is $2/hr. Must be registered by September 5th.
Schedule
Waitlist
If the event fills up, you can join the waitlist. Two days before the event if there are spots available, we'll notify those on the waitlist. Any available spots will be on a first-come, first-serve basis.
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