Making the Case for Design - Measuring and Articulating the Value of Design w/Doug Powell

Making the Case for Design | Measuring and Articulating the Value of Design

Triangle UXPA is pleased to welcome Doug Powell, design leader, consultant, and coach, on November 10th, 7:00pm - 8:30pm. Doors open at 6:30pm for light food, non-alcoholic refreshments and networking. This is a free, in-person event hosted by the Design & Technology Innovation Program at Duke University in Durham. 

Location: Duke University Wilkinson Building 132 (map)

Parking: Available for $2/hour at the Bryan Center Garage : Bryan Center Parking Garage (map)

• Enter the Bryan Center Garage via the "Bryan Center Surface Lot" on Science Drive. Google Maps will often direct folks to an employee-only entrance.
• The Wilkinson Building and presentation room is a 10-12-minute walk from the Bryan Center Garage. We encourage folks to time their arrival accordingly.

Design leaders are increasingly expected to demonstrate the impact of their work—not just through great products, services, and experiences, but through outcomes that matter to the business. Yet many designers struggle to translate their work into the language of strategy, metrics, and organizational value.

In this interactive workshop, design leader and educator Doug Powell shares practical frameworks for measuring and articulating the value of design. Participants will explore how to connect design work to business goals, identify meaningful metrics, and build a clear and compelling narrative. The material of this workshop is drawn from Expanding Organizational Influence, the online course Doug teaches for iF Design Academy.

Doug Powell is an award-winning executive design leader, consultant, and coach with more than 30 years of experience in a wide range of design disciplines. In the past decade Doug has served as Vice President of Design at IBM and Expedia Group, where he oversaw design practices, design systems, designer career and leadership programs, as well as the scaling of cross-functional design thinking practices across these companies. Doug is the producer and host of This Is A Prototype: The Design Leadership Podcast. He teaches the Design Leadership at Scale: Director online course for established design leaders positioning themselves for future executive roles and career advancement.

Doug's Bio
https://www.dougpowell.design/about