• 25 Feb 2009 5:00 PM | Anonymous

    PDMA Carolinas is a community for North and South Carolina professionals and organizations that have a stake in the broad areas of product and service innovation, development, and management, from the very front end of innovation to manufacturing.

    PDMA has kindly extended a membership discount to TriUPAians--just register with discount code 'TriUPAVIP'.

    Upcoming events

    March 3, 2009, Charlotte, North Carolina
    Discovering Your Next Great Innovation:
    How Outcome-Driven Innovation (ODI) is driving organic growth at Ingersoll-Rand

    With The Innovator's Dilemma and The Innovator's Solution, Clayton Christensen grounded the nation's innovation initiatives around the key question, "What job does this product or service actually do?" Strategyn has taken this philosophy and created a repeatable process that a company can actually execute.
    Join Rick Norman of Strategyn and Jeff Hynds of Ingersoll Rand as they lead an interactive discussion of how Outcome-Driven Innovation® has actually been put into practice at IR.

    Discounts for early registration are available until February 25th.

    Registration and details.
    March 24, 2009, Greenville, South Carolina
    PDMA at InnoVenture SouthEast 2009 Conference

    Robin Karol, Executive Director, PDMA, to speak during lunch keynote (conference attendees only)

    Afternoon session on Collaborative Product Development: Best Practices, Pitfalls, and Tools (free session, open to the public)
    This session will feature a panel of product research and development experts from leading manufacturing and education institutions in South Carolina including Milliken, Michelin, Clemson, and Selah Technologies.

    Registration and details.

    March 26, 2009, RTP, North Carolina
    The Future is Now: iRobot's Journey of Commercializing Autonomous Solutions

    Founded in 1990 as a spin-off from the Massachusetts Institute of Technology, iRobot (Nasdaq: IRBT) is at the forefront of the growing robot industry, delivering home and government robots that make a difference in people's lives.
    Join Edison Hudson, Director Strategic Alliances, iRobot, and Rick Vosburgh, Executive Director, iRobot, for an informative presentation of iRobot's journey - from its initial struggles to the overwhelming success of Roomba, PackBot and other robots thanks to innovation, persistence, and flexibility.
    Network with our speakers, and with your peers from the PDMA and our event partners ASME and TriUPA.

    Discounts for early registration are available until March 1st.

    Registration and details.

  • 17 Jan 2009 5:00 PM | Anonymous

    Deadline to register

    TriUPA's upcoming workshop on design research methods ("Adaptive Path's Approach to Design Research" --, will be held on Friday, February 20th at CED from 9am - 5:00pm (lunch is included in the cost of the workshop).

    » You must register online by 5:00pm Wed 2/18/09 to attend the workshop.

    Don't let money be an object to your attending the workshop! Contact Abe Crystal if you can't afford the workshop fee, particularly if you're between jobs or you can't get expense approval from your employer.
    About the workshop
    This workshop is for intermediate to advanced UX professionals working to develop a more complete understanding of their customers. Todd (from Adaptive Path) will guide attendees beyond usability tests and focus groups to gain a deeper and more complete picture of their customers' lives. This workshop covers everything from basic models of human behavior to interviewing and data analysis to strategies for making research work effective in your organization.

    The majority of discussions about user research focus on the details of various methodologies such as interviews, lab studies, surveys, etc. But the bulk of the hard work and value in research comes from what happens before and after data collection. This day is structured to provide you with a framework for conducting effective user research with a focus on research planning and analysis. Effective research is about generating ideas as much as it is about evaluating design concepts; activities and concepts will focus on developing a deep understanding of your customers through qualitative and contextual research. Nearly every section involves hands-on research activities to help you learn to put the concepts we discuss into practice.

    And here's a nice review of a design research workshop Todd presented in Minneapolis, by TriUPA member Geoff Mackey.

  • 16 Jan 2009 5:00 PM | Anonymous

    In the HFI webinar "The Science of Persuasive Design," presenters Kath Straub and Spencer Gerrol highlighted social psychology studies behind persuasive design and many examples of its application. Here's a recap of the talk from TriUPA member Scott Boggs, Web Designer at RTI International.

    The webinar was hosted by:, who also kindly provided drinks and donuts.

    “Ugly Options”
    A study asked people to choose who they’d like to date from 3 photos: Tom, Jerry, and a photo of Jerry modified to make him less attractive (users did not know this was a modified picture). Most picked Jerry.

    Same study, but when photos were: Tom, an “ugly” version of Tom, and Jerryundefinedpeople mostly picked Tom

    Take Away: People unconsciously respond to the relation of options presented; the regular Tom or Jerry appeared more appealing when juxtaposed to a similar, but less attractive, choice.

    Example: Magazine subscription:

    When offered 2 choices:

    Web subscription: $58
    Print subscription: $125

    Most chose the Web subscription.

    But when offered 3 choices:

    Web subscription: $58
    Print and Web subscription: $125
    Print subscription: $125

    Most chose the Print + Web subscription.

    Example: Restaurant Wine sales

    People tend to choose the middle option. So with 3 bottles of wine--$8, $27, and $33undefinedmost choose the $27 bottle.
    But when higher priced option is added--$8, $27, $33, $51undefinedpeople then tend to choose the $33 bottle.

    Take Away: Higher priced option sets an “anchor” of reference. It “reframes” the comparison.

    "Social Proof/Social Pressure"
    “If others are doing it, it must be good.”

    Example: People in shoe store who want to try on what other customers are trying.

    Example: Acting troops in urban setting who en masse look at the sky or duck at the same time; regular people all around will also look up or duck.

    Example: Towels in Hotel. To encourage customers to re-use towels, hotels first used signs saying “Help Save the Earth”undefinedbut it was not effective (persuasive). Changing it to something like “Other customers are re-using their towels” greatly increased re-use. Further modifying message to something like “previous customers in this room re-used their towels” had an even greater effectundefinedit became even more personal, and thus more persuasive.

    Example: Airline website had better purchase ratios when they added a graphic “Top 10 Destination” to certain flights. Even greater success occurred when they added a pop up testimonials from an average customer to the flight listing.

    Scarcity has the benefit of Social Proof (others are doing it), plus added pressure.

    The same airline website, above, had a further increase in view/purchase ratios when they added the number of seats left to the flight listings. “2 seats left” implies that others are doing it and also creates pressure about availability.

    Example: Beef in Argentina
    Predictions that bad weather in Argentina would limit beef production led to 2X the usual amount of orders. Announcing that these beef sales would be handled by an exclusive supplier, led to 6X the regular orders.

    Example: When shoe salesman person says “I’m not sure if we have that in stock”, customers wanted the items more.

    Take Away: the implication of scarcity increasing customers’ anxiety and their likelihood to purchase.

    How you present information can make one change their attitude or perception.

    Example: 2 presentations of Tooth Flossing scale (desired outcome = call your dentist)

    • How often do you floss each week? 1 2 3 4 5 6 7
    • How often do you floss each month? 1 2 3 4 5 6 7+

    Someone who flosses 2x/week ends up on the low end of the 1st scale (framed as weekly), they are more likely to call dentist. But on the 2nd scale (framed as monthly) they are at the topundefinedand thus less likely to call dentist.

    Take Away: how you lay out the scale options creates the anchors and thus changes perceptions.


    Example: Car wash punch card requiring 8 car washes to get a free oneundefined2 different designs

    • User gets card with 8 empty squares, after getting 8 washes (and the card punched) then they get a free car wash. This had 19% completion rate.
    • User gets card with 10 empty squares, but employee punches 2 to when they give them the card. This had 34% completion rate, almost double the other design.

    "Processing Fluency – Rhyme"

    Rhyming statements are judged to be more accurate and trustworthy

    Example: “Caution and measure will win you treasure.” was perceived as more trusted than “Caution and measure will win you riches.” And likewise for other phrases.

    Example: Readsmart typography
    Studies showed that in printed text, increasing the white space between clauses, phrases, and sentences and also making phrases end on the same line of text (i.e. not wrap) led to increased ease of reading, better comprehension, and faster reading.

    Studies of this type treatment in non-profit donation appeal forms show increased rates of response and also increased amounts of donation.

    Take Away: designed the visual display of type to mimic our spoken language makes it more effective. This could help web content to be faster and easier to read. (get your $amp; or <span style=”white-space: nowrap”></span> code ready!)

    "Opt In or Opt Out?"

    Example: Organ Donation

    • Countries who use an Opt In form, i.e. “Check the box if want to donate your organs” have a low rate of organ donors. (i.e. 20%)
    • Countries who use an Opt Out form, i.e. “Check the box if you do not want to donate your organs” have a much higher rate of organ donors. (i.e. 95+%)
    • In another test, “neutral” yes/no check boxes led to an 80% donation rate, while Opt In had 40% rate, and Opt Out had a 90% rate.

    "The Number of Choices Influences Outcomes"

    Too many choices leads to increase likelihood of opting out, not buying, not choosing, etc…

    Example: Jam sample displays in super market showing 6 jams or 24 jams. The stands with 6 jams had fewer people approach but far more ended up buying the jam. The stands with 24 jams had more people test the jams (bigger display = more noticed?) but significantly fewer people bought any jam.

    Example: offers filters in the left column to narrow parameters and reduce listings. People are far more likely to purchase from a list of 4 results than from a list of 500.

    Example: When consulting with patients who had tried multiple treatments for hip problems to no avail, doctors who understood the remaining choices to be, 1., ibuprofen, or, 2., Hip replacement surgery were more likely to recommend ibuprofen. However, doctors who understood the remaining choices to be 1. ibuprofen, 2., another medication which demanded some understanding, or ,3., hip replacement surgery were more likely to recommend surgery.

    Take Away: too many choices confused customers/users/doctors. They are more likely to act/purchase/etc… when presented fewer choices.

    Example of Number of Choices combined with Framing Concept:
    People were asked to either:

    • 3 reasons why you love your significant other, or
    • 10 reasons why you love your significant other

    And then asked “How much do you love your significant other?” People who were asked to give only 3 reasons felt that they love their sig. other more than people who had to give 10 reasons. Probably, it was harder to give 10 reasons so they perceived that they didn’t love their sig. other as much. It’s similar to the flossing scale above.

    "Reciprocity vs. Reward"

    Customers develop greater trust for companies/sites who offer them something before they complete some task (i.e. register on the site, give personal information, make a purchase) than for companies/sites who offer them the same thing as a reward after completing the task.

    Example: Website had more success in getting users personal information when they offered the related white paper free to any user and then asked for info. They were less successful when they offered the white paper as a reward for giving the personal information. The later strategy resulted in more people giving information (i.e. to get the reward) but half the amount of information was given.

    Persuasion techniques can amplify motivations and/or remove blocks and barriers.

    For more information, you can visit the presenters’ website:

  • 13 Jan 2009 5:00 PM | Anonymous


    Matthew Cornell (see his site,, for lots of ideas and tips on personal productivity) presented "Reboot Your Work: Modern Methods for Productivity, Sanity, and Control" on Monday, January 12th.

    This was the first full-day workshop in TriUPA’s 2009 professional training series. Nearly 30 TriUPAians from around the Triangle attended. Special thanks to TriUPA’s generous sponsors, who made this workshop (and all of TriUPA’s events!) possible:

    • GSK
    • BlueCross BlueShield
    • Insight
    • Lenovo
    • Capstrat
    • User-View
    • SAS
    • MoreBetterLabs

    You can help support our workshops, virtual seminars, World Usability Day celebration, and other events: join TriUPA today!

    Key take-aways

    Here are some of the key points that I took away from the workshop. Please add your own comments, notes, and questions!

    Matt emphasized the importance of systematically processing all new inputs (whether email, voicemail, paper, a conversation, etc.) using a consistent workflow [see Matt's flowchart.pdf]. Regular, thorough processing prevents inputs from piling up, which can cause anxiety and stress. Ideally, it's best to set up minimum number of collection points, then train yourself and others (colleagues, family, etc.) to use them consistently.

    Calendars are often overloaded with many types of information. Matt argued it's better to keep calendars as clean as possible, containing only appointments/meetings, as well as reminders of upcoming deadlines, and date-specific actions (such as, "Pick up a cake for Fred's birthday party sometime on Friday"). By keeping our calendars clean and current, we can work with confidence: checking our calendars for "must do today" meetings and actions, then reviewing and working from a defined list of actions.

    Strong parallels between personal productivity and user-centered design emerged during the workshop. We can treat the challenge of personal productivity as a design problem at the personal level. Consider thinking of yourself as the end user, and imagine how to design a workflow system to support your needs, tasks, and information flows. Matt provided a set of heuristics and guidelines that can inform this personal design process. A related problem is that we've never been taught how to manage ourselves, so need training in "Workflow 101." By combining better design of our personal systems with education and training, we can achieve huge gains in effectiveness, efficiency, and reduced stress. (And as we learned in the workshop, the CDC estimates that 80% of health problems in the US are stress-related!)

    Matt recommends people consider planning each day the night before, so as to have a structure in place before diving into a work environment that's often filled with distractions and interruptions. Since multitasking and constant interruptions dramatically reduce our ability to concentrate and do complex intellectual work, it's essential to build defenses that can protect our focus and attention.

    Overall, the workshop helped me "reboot my work" by reflecting on how I manage my inputs, calendar, projects, actions, and review processes. I know from experience that personal systems become stale over time, and it's critical to regularly re-assess and improve them. Thanks to Matt for helping me, and others, begin that crucial work.

    Resources mentioned:

    Upcoming workshop: Design Research!

    Todd Wilkens (design researcher at Adaptive Path) will visit TriUPA on February 20th! Register for his workshop now at:

  • 17 Dec 2008 5:00 PM | Anonymous

    In today's difficult economic environment, knowledge of innovation and new product development best practices is more important than ever to execute more with less resources, and to build a competitive advantage at both organization and individual level.

    "Today more than two-thirds of the New Product Development team proudly tout NPDP certification and bring to bear all the credibility and reach of a proven New Product Development Body of Knowledge, helping to tear down walls of doubt and open up new opportunities to innovate and create new value.", Donald Comer, New Product Development Director, Fedex (PDMA Visions Magazine, April 2006, Certification News).

    "A promotion to Process Manager and influence with senior managers were results of my NPDP certification efforts...", NPLearning alumni

    This two-day training is perfect for those who want to learn about new product development, as well as those seeking PDMA's certification as a New Product Development Professional (NPDP) . The class is capped at 20 students to foster the best possible learning environment to address each individual's learning needs. Both individuals and small teams will benefit from the diverse group interactions and immersion in this off-site workshop. This workshop will be led by NPLearning's Jama Bradley because more professionals have been certified after taking NPLearning workshops than any other training!


    • Learn from rich discussion with the instructor and other participants about real-world applications
    • Unify virtual teams through a consistent training experience
    • Immerse your staff in two solid days of instruction for faster learning
    • Personalized coaching session for those taking the NPDP exam
    • Online Practice Test for those seeking certification

    You'll learn the fundamentals, terminology, best practices, essential tools, and the methods to innovate in a timely and effective manner.

    This event qualifies as sixteen (16) Professional Development Hours toward PDMA's NPDP recertification. Other professional organizations up to 16 PDUs.

    Date: January 28-January 29, 2009
    Time: 8:30 AM to 4:30 PM. Food and drinks included.
    Location: 4110 Premier Drive, High Point, NC 27265. Airports: Raleigh Durham (RDU) or Greensboro.

    (Preregistration required by January 13): $1,489.00 PDMA members, $1,689.00 non-members. Government and group discounts available. Contact Claire-Juliette Beale at

    » Preregistration available online at (credit card payment accepted). Use code TriUPAVIP for a 10% discount!

    Refund/cancellations- Cancellations are accepted; however, a credit will be issued to a future public or online workshop with NPLearning.

    For more information or questions, contact Claire-Juliette Beale at or 301.996.8325 or Jama Bradley at or 404.931.8525 or 970.292.8066.

  • 15 Dec 2008 5:00 PM | Anonymous
    When: 9am - 4:30pm | Monday 1/12/09 or Tuesday 1/13/09

    Where: Council for Entrepreneurial Development

    How: Register online...

    » Sign up for the workshop on Monday, January 12th, 2009

    » Sign up for the workshop on Tuesday, January 13th, 2009

    Each workshop is strictly limited to 30 people to promote close interaction with the instructor. You must sign up by January 9th to attend the workshop. So register now to reserve your spot!

    Intended Audience
    This workshop will help any professional looking to improve productivity and effectiveness while reducing stress and overload. The concepts are relevant to those in user experience, product development, and related disciplines--including researchers, information architects, designers, analysts, and managers.

    About the Workshop
    Start the year by freeing up your brain so you can think clearly, do more, and work creatively!

    In this fast-paced full-day workshop, you will learn modern techniques to juggle and prioritize all the information constantly coming at you: dozens of projects, round-the-clock demands for your attention, and the perpetual overload of email and IM.

    You'll apply the concepts using hands-on exercises at the individual, small group, and large group levels. You'll leave with a solid system for doing your job more productively, with less effort, and a greater sense of control.
    What You'll Learn
    Just as there are principles and guidelines for designing user interfaces, there are smart approaches for designing and managing your personal workspace and system. Matthew Cornell will introduce concrete techniques that will help you…

    • Channel the flow of all incoming work, including email, calls, and paperwork,
    • Capture the loose ends that occupy your mind and hamper your creativity,
    • Reduce stress and overload at work and improve your work-life balance,
    • Turn anything requiring your attention into clear, actionable work,
    • Create a comprehensive inventory of your projects, actions, and delegated tasks, and
    • Start implementing a customized system with your favorite tool - Outlook, Gmail, or iPhone.

    At the end you'll have learned in detail all aspects of managing the "incoming stuff" in your life, how to more effectively follow through, and how to make consistent progress on simultaneous projects. Finally, you'll experience the relief of capturing everything that was on your mind, and have the confidence of knowing how to handle whatever comes at you in 2009.
    About the Speaker
    Matthew Cornell is a consultant specializing in productivity. He has worked with executives at NASA, Dr. Hauschka Skin Care, and the National Science Foundation's prestigious CASA Engineering Research Center. He contributes expert opinions to media (including Men's Health magazine) and his work is regularly featured on leading productivity sites such as 43 Folders and He has degrees in Electrical Engineering and Computer Science and more than 20 year of experience in software development. Matthew resides with his family in Western Massachusetts.

    Matthew's influential blog has gained thousands of readers, thanks to insightful articles like "Add, subtract, multiply, divide: Productivity lessons from basic math".
    What UX professionals are saying about Matt…
    "Matt guided me through the process of organizing my office and taught me how simple it can be to keep my desktop clean, my email inbox empty, and my mind focused on the task at hand. He is a knowledgeable, patient teacher who offers wonderful insight and guidance about modern productivity techniques."
    -- Liza Cunningham, President, FireHaus Studio, Inc. | User Experience Design

  • 18 Nov 2008 5:00 PM | Anonymous

    TriUPA sponsors Shanna Ward (Insight) and Janey Barnes (User-View) kindly provided these notes based on their viewing of Adaptive Path's recent virtual seminar, "How to be a UX Team of One?"

    A slidecast, templates, and links relevant to the seminar are available on Leah's website.


    The discussion began by trying to turn a new leaf, instead of feeling the shame of being a UX Team of One, take pride in being a UX Team of one. Often times this role can hold the most impact, but as a team of one the UX professional is often a jack of all trades and a master of none, really a generalist as opposed to a specialist in their field. These generalists often have to stand alone and need effective strategies to work with the other specialists, i.e. specific research teams, designers, marketers, development, etc. One of the challenges is knowing when and where to get involved into the development process. People with lots of experience tend to avoid being a team of one, but often this level of expertise helps in this situation. There are several stages of growing a UX group, the first and largest is to be interested, then moving into more comitted roles are invested, committed, engaged, and completely emerged.

    Stealth Skills for a UX Team of One

    1. Be Smart with Documentation
    2. Design Better than you Thought You Could
    3. Collaborate Like a Master
    4. Be Politically Correct

    1. Be Smart with Documentation:
    There is good documentation and bad documentation.

    Documentation can focus attention on the wrong thing. Documentation lends itself to “controlled ownership”, can provide an excuse/reason for procrastinating (e.g., I have to focus on the formatting of the documentation as opposed to the content), and can be an end unto itself.

    It's important to assess how the documentation is furthering UX goals and process...

    • Who is reading our documentation?
    • How long is the documentation?
    • How much cross referencing is needed?
    • Is the documentation overly glossed?
    • Is the documentation communicating an idea?

    Good documentation...

    • Works for multiple audiences
    • Tells its own story
    • Is quick to produce

    2. Design Better than you Thought You Could
    Sketching, simple pen and paper can have save time and is an excellent exploratory and refinement tool.

    • Exploratory sketching is the first step, in this step the goal is to generate lots and lots of ideas, some better than others. Using a 6-up template will help push development of several concepts. If you are stuck then play with words, pull out relevant words and design around them. Also having an inspiration library will help to generate additional ideas, these would include interesting shapes and concepts that help to get the creative juices flowing.
    • Refinement sketching is done after exploratory sketching, once several ideas are generated now is the time to refine these concepts. For this phase Leah recommended using a 1-up Template to help define the concept in a format where it is easy to share with others and can be used as a tool for discussion. Some sketching tips include: using weighted lines for emphasis, shading to decrease focus, and labels to add clarity and meaning.

    Once sketches are refined now is the time to share and get feedback, both positive and negative. Design is not an absolute, there is no right or wrong in design, just MY preference and YOUR preference.

    Resource: article on sketchboards.

    3. Collaborate Like a Master
    This is a critical step and is a helpful way to gain a broader perspective for solutions and serve as a way to critique already established ideas. There are three types of workshops that can be held...

    1) controlled review (boring and typical documentation review)

    2) collaborative review (all members review current concepts and actively generate new concepts and critique existing ones)

    3) collaborative design (this workshop is a bit more challenging to conduct, but with the right group this can be very effective.

    When conducting Collaborative Workshops be sure to...

    1. make sure there is enough time to conduct the research, this process shouldn't feel or be rushed
    2. invite all key players
    3. bring tools of the trade - sharpies, sticky notes, paper, pen, 1-ups, 6-ups, tape

    Structure of an effective Collaborative Workshop...

    1. Give paper/pen to everyone in the room (6-ups blank templates)
    2. Explain the design problem
    3. Give a set amount of time to solve and sketch the problem
    4. Make sure to walk around and help
    5. Discuss amongst the team

    Structure of an effective Sketchboard Workshop...

    1. Get large sheet of paper and place all current sketches in a structure (using tape and sticky notes), you want to be able to roll it up so it can be shared
    2. Review and collaborate with others, make sure you explain all ideas and encourage the group to articulate ideas

    The goal of these workshops is NOT approval, but rather discussion and critque of concepts. Negative feedback is a good thing and if you aren't getting it then push to receive it. Try holding a black hat session where for 30 minutes you collectively pick the ideas apart.

    4. Be Politically Savy
    As a UX Team of One we are not the only ones that care about user needs and goals, i.e.development, marketing, and researchers are all interested in users, we all just go about understanding and meeting those needs differently. Being an evalengist for users will often take more energy and yield little results. Try to do fun and engaging activities to illustrate the effectiveness of UX profession, i.e. engaging collaborative workshops, trading cards, posters. Or, get access to folks when they are a captive audience e.g., posters in a bathroom, lunch, cocktails. Design is a process that needs to be effectively promoted.

    For UX professionals that need to work remotely with team members Leah recommends using Concept Share.

  • 31 Oct 2008 5:00 PM | Anonymous

    What: World Usability Day celebration

    When: 6pm - 9pm - Thursday, November 13th 2008

    Where: Ruvane Auditorium at GSK

    Cost: Free to all! Food and drink will be served! Please sign up so we have an idea of how big the crowd will be.

    How: Register now:
    (if you're a TriUPA member, be sure to click "Login to Register" once you get to the RSVP page)

    About our event:
    TriUPA will celebrate World Usability Day this year on Thursday, November 13th, at GSK. We have created a program that centers around UPA's theme of transportation. We are fortunate to have three speakers who have worked in the transportation field and can enlighten us about the usablity challenges in products and services in that area. We have organized a Design Challenge, in which three teams are applying user-centered design to transportation problems. The teams will be presenting their results at WUD. You cannot afford to miss this year's WUD, so please sign up now!

    6 pm - 6:45 pm: Dinner and socializing. Make sure to check out our UX trading card game. Everyone who builds a complete set of cards will be eligible for a raffle!

    6:45 pm - 7:45 pm: Transportation and Usability:

    * Talk by Graham James, Professional Transportation Planner
    * Talk by Beth Mcgough, Human Factors Engineer, JCI, Michigan
    * Talk by Alex Hussain, Design Engineer, HumanCentric

    7:45 pm - 8 pm: Break and dessert.

    8 pm - 9 pm: Presentations by teams competing in the Design Challenge:

    * Modular design system for bus stops
    * Wayfinding and information displays for bus travel
    * And one more... (topic TBD)

    Presentation of prizes for UX Card game winner and Design Challenge winners.

    Thanks to TriUPA's sponsors for making our World Usability Day celebration possible:

    * Lulu
    * GSK
    * BlueCross BlueShield
    * Insight
    * Lenovo
    * Capstrat
    * User-View
    * SAS

  • 28 Oct 2008 5:00 PM | Anonymous

    Dr. Deborah Mayhew presented the second workshop in TriUPA's professional training series, "Designing for Efficiency." The workshop was held at CED on October 22nd, 2008.

    Dr. Mayhew helpfully sent us both mayhew_1dayefficiencytriupafinal.pdf and an Excel spreadsheet template for conducting keystroke-level efficiency studies.

    The workshop focused on helping UX professionals understand when and how to focus on efficiency as part of the user-centered design process.

    Some key points:

    • Efficiency requires consideration of cognitive, motor, and perceptual activities.
    • Efficiency should be the key design goal when:
      • Users are highly trained
      • Users perform tasks repetitively with a very high frequency
      • Tasks are generally structured and linear, with low variability
      • User time is at a premium
      • Efficiency has a strong impact on customer service
    • Designers can improve their focus on efficiency by:
      • Setting task efficiency goals (a simple, but often-neglected approach)
      • Following design guidelines and principles, addressing cognitive, motor, and perceptual aspects of human-computer interaction
      • Apply unique requirements analysis data

    • Three primary techniques for improving design efficiency include:
      • Keystroke level modeling
      • Efficiency heuristic evaluations
      • Efficiency-focused user studies

    Recommended reading:
    Web Form Design book

  • 20 Oct 2008 5:00 PM | Anonymous

    TriUPA's 2008 World Usability Day design challenge!

    Here's your chance to show off your UX and design skillz by attacking transportation design problems from a user-centered perspective. Form a team and meet other TriUPAians from around the Triangle. It's gonna be a blast... but you've got to sign up to get involved. Sign up before registration closes on 10/22/08!

    »» Sign up for the challenge!

    Summary of Challenge
    Oct 22nd: Registration deadline

    Volunteers from the TriUPA community register to participate in the design challenge. At this point all that is required is a commitment to participate, you don't need a team or a specific idea.

    Please sign up here.

    Oct 25th: Design Challenge Kickoff (at Viget Labs in Durham)

    • Registered volunteers meet to form teams and pick a design challenge.
    • Each team will have 4 or 5 practitioners each.
    • The design problem may be anything related to transportation. Including
      • How do humans interact with the following aspects of transportation:
        • Modes – automobiles, planes, trains and subways, boats, trucks, busses, bikes, animals, and more.
        • Infrastructure – roads, highways, bridges, tunnels, and more.
        • Technologies and resources supporting transportation – online travel advisory and ticketing, maps and more.
        • Security
        • Signage
      • How do the modes interact with each other?
      • How do transportation modes and issues impact our environment? How can being green improve usability of transportation?
      • How have accessibility issues and challenges been addressed by transportation?
      • Waiting (in traffic, for trains/buses/planes to arrive or depart, etc.) is a fundamental part of transportation. How can we improve the user experience of waiting in the context of transportation, particularly public transportation?
    • Teams will work on the design problem they pick from Oct 25th to Nov 13th. Each team must prepare a 15 minute presentation for WUD. The presentation must highlight the techniques used, artifacts generated, interesting findings, the final results.

    Nov 13th: WUD
    Teams will be asked to present their designs at an evening event on November 13th, hosted by GSK in RTP. Prizes will be awarded for innovation, practicality, environmental impact, and creativity.

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