Company: VisionPoint Marketing
Location: Raleigh, NC
What You’ll Do
VisionPoint Marketing is seeking a half-time Content Strategist to work in their Raleigh, NC office (though we’re open to candidates working remotely). In this position, you’ll work with a range of clients and team members including our Search Marketing Associate, Account Managers, other Content Developers and the Vice President of Strategy & Creative by:
-Creating and implementing strategies that inform the development of content for client and internal projects, campaigns and integrated marketing programs
-Leading and contributing to improve the content strategy and development process including conducting content audits, defining gaps, developing goals-based strategies, identifying and defining target audience groups, creating abstracts and outlines, developing content, providing direction, editing content, distributing content, etc.
-Creating effective content solutions across a variety of platforms including web, mobile, email, social media, blogs, print collateral and more
-Contributing to the strategic development of Information Architecture, Search Engine Optimization (SEO) and other content-driven elements for our clients
-Effectively leading the content strategy for multiple projects and assignments with keen attention to detail
-Working directly with clients, internal and external teams, vendors and other stakeholders to create, track and manage content estimates, timelines and milestones
-Work proactively as well as independently on content projects
-Collaborating with team members, clients and others to ensure a harmonious relationship between content, design and development
The ideal candidate would possess the following skills, interests and experience:
-Three or more years of experience in content strategy creation and content development
-Experience in developing interactive content, managing and creating content for websites, social media and traditional media
-Able to play a leadership role in developing strategies that are designed to help achieve client goals
-Familiarity with creating content solutions for a variety of user experiences including online, mobile, email, social media, blogs and more
-Able to relate to and understand a variety of audiences and develop content and strategies that address the needs to these audiences and personas
-Experience crafting effective headlines, messaging strategies, themes, triggers and value propositions
-A high-level understanding of SEO, social media and online marketing tactics
-Well-spoken, presentable and articulate; able to interview subject matter experts and present ideas to clients in a professional manner
-Minimally a four-year bachelor’s degree in marketing, journalism, business or other applicable course of study
-Process-oriented, uncanny attention to detail and strong command of grammar and the written word is a must
-Experience with Information Architecture
-Experience using web analytics data to inform decisions
-Storyboard and scripting for video storytelling
Are you a perfect fit?
The ideal candidate would possess the following personal qualities:
-Superb organizational and communication skills
-Positive, can-do attitude
-Thirst for knowledge and willingness to learn
-Works well in a team environment
-Actively contribute to VisionPoint’s culture
Commensurate with experience. The position will be paid hourly and average 20 hours per week. Typically, your schedule for each week will be established with at least 3-4 weeks’ notice.
What we are like at VisionPoint
It is absolutely essential that VisionPoint finds a team member that fits into our culture and also embraces the same values. All VisionPointers actively contribute to VisionPoint’s culture, communication, collaboration and growth. Please be sure to read about VisionPoint’s values and culture on our blog. We not only embrace, but fiercely defend our values and only desire other VisionPointers that want the same for themselves.
VisionPoint Marketing is a web marketing agency that helps colleges, universities and community colleges meet their admissions, branding, fundraising and communication goals. Our commitment to strategy, diverse understanding of all marketing disciplines and ability to build consensus across scores of stakeholders enables us to form deep, long-standing client relationships.
Do you think you are the perfect fit? If so, please send an email telling us why you belong on the VisionPoint team along with your resume to firstname.lastname@example.org with Content Strategist in the subject line.
VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.