A light dinner will be provided for the registration fee. The webinar will start promptly at 6:00 PM, preceded by a half hour for socializing, networking, and food. Come early to meet your fellow Triangle UXPAers and talk shop!
* You must be present at the host location to view this webinar.
Studying mobile use in context can be tricky. Some desktop research strategies translate easily to mobile, but if you want to capture the way people really use mobile devices, you’re gonna need a bigger toolbox.
Cyd Harrell has the insider’s scoop on how to design and execute mobile research that gets you the most usable data for your moneyundefinedin the lab or out in the field.
Great mobile research gets you more than just the A’s to your Q’s. It tells you whether the site, app, or product you’re building will actually solve the real-life problems your users face. Why settle for anything less?
Conducting mobile research in the lab
Do mobile research in the field
Preparing your field kitundefinedand your participants
Dealing with permissions, “crowd control,” and physical space
Deepen your research with long-term studies
Use experience sampling and diary-type studies for a deeper understanding of participants’ lives
Set expectations, send prompts and reminders, and reward participation
Choose and use participant - for optimal results
Attend this seminar if you want to:
- Avoid costly and time-consuming research pitfalls
- Bombproof your mobile research
- Try more innovative mobile research methods, but don’t know where to start
The field of mobile research is evolving at breakneck speed as companies respond to consumer demand. And for every research question that people want to solve, there’s a technology available to solve it. The trick is knowing how, when, and why to use each one.
If you’ve got the basics down, but want to uplevel your mobile research, spend an hour with Cyd Harrell and you’ll be well on your way.
Perhaps it’s her poetry influence that makes Cyd Harrell’s usability coaching feel as artful as it is scientific. Regardless, people love learning from herundefinedas you’ll soon find out for yourself.
Cyd was the VP of Research for SF-based UX design firm Bolt|Peters until June 2012, when Facebook acquired the company. While there, she helped clients such as Sony, Volkswagen, and Rdio to conduct remote research and real-time usability studies. Before that, she the led desktop experience and design standards groups at Charles Schwab.
Cyd also is renowned for building communities, which she’s done in San Francisco (as co-founder of Women on the Web), and at Code for America (where she’s a mentor). She’s also an advisor to ethnio, a product that helps people recruit research participants.
Until you attend her workshop, go ahead and benefit from Cyd’s masterful knowledge of mobile-UX research by following her on Twitter @cydharrell.
Capstrat, 1201 Edwards Mill Road, Fourth Floor
Glass Box Meeting Room (Turn left after exiting elevator)Raleigh, NC 27607
See map: Google Maps